I led the creative idea behind a limited-edition seasonal campaign, positioning the Audi car as a celebrity through a bold red-carpet concept. The campaign elevated the vehicle’s status and desirability, bringing a premium, star-treatment narrative to the sale.
The execution rolled out across offline, PR, and social media (Facebook), which was the leading platform at the time. Some visuals shown are AI-generated recreations, used to demonstrate the intended look, feel, and scale of the original campaign execution.
